Web content or briefing papers, in-house communication or media releases, project bids, speeches or profiles – good writing means telling the story clearly and simply.
It’s focused, crisp and engaging, it cuts through the clutter and the jargon.
It’s what I do.
I take the complex and make it accessible. I write for the reader, I edit for the reader and my communications are crafted with the audience in mind.
I’m a contract writer, I've worked in the news industry as a reporter and subeditor, as a journalist trainer and in management. I've worked in the NGO sector as a strategist, advocate and communicator, and I've worked in the public sector.
Writing is my business – how can I help?
It’s focused, crisp and engaging, it cuts through the clutter and the jargon.
It’s what I do.
I take the complex and make it accessible. I write for the reader, I edit for the reader and my communications are crafted with the audience in mind.
I’m a contract writer, I've worked in the news industry as a reporter and subeditor, as a journalist trainer and in management. I've worked in the NGO sector as a strategist, advocate and communicator, and I've worked in the public sector.
Writing is my business – how can I help?
It’s all about the message
Writing
Write for the audience, not the author. It makes sense to you, but does the reader really understand what you’re trying to say? Your writing must recognise the audience and pitch to its interest. It must be crisp, uncluttered and to the point. It's what I do. |
Editing
A picture might be worth 1000 words but most written material isn’t. Bloated text littered with errors annoys your audience. Good editing keeps your material clear and focused, whether it’s your website, your business pitch, your magazine, or your letters. It's what I do. |
Websites
Your website is your shop window, but what is it saying? Did you set it up and forget it? What does that tell your audience? Your site should tell your visitors who you are and what you do. It should be crisp, up to date, and give them answers not questions. It's what I do. |
Communications
Not sharing your news is like smiling in the dark - it makes you feel good but nobody knows you’re doing it. Tell your story and tell it well. Communicate your message clearly. Have a clear target and strategy, know the audience, know the news value and know the risks. It's what I do |
Proofreading
Elephants trip over tree roots, they don’t trip over brick walls - it’s the silly mistakes that undermine your message and your image. Your material must be error-free and that means checking, not just the words, but the tone as well. That needs a fresh pair of eyes. It's what I do. |
Advocacy/NGOs
Decision-makers must walk a mile in your shoes, your direct mails must connect, your media releases must be on topic. Advocacy needs passion but also authority, with the issues, the facts and the case presented with conviction. It's what I do |